Testimonials for healthcare are effective ways to market your business. They’re your customers speaking directly to you, providing feedback on how they feel about the experience they’ve had with your practice. If you use them wisely, they can give your business credibility and establish trust with your clients.

Why Are Testimonials for Healthcare So Important?

Good doctors usually have good reviews on their websites and social media accounts like Instagram, Facebook, and Twitter. That is why 70% of people who are looking for a new healthcare provider check patient reviews before booking appointments.

The importance of testimonials for healthcare can be summarized as follows: 

A Form of Advertising

The Medill Spiegel Research Center found that displaying consumer-generated evaluations on your website can increase conversion by 270%. This is especially true considering almost 95% of online users check testimonials before making a purchasing decision, according to the same research. Testimonials can be an effective marketing tool, particularly when coming from those who have used your medical services or products for a long time. 

Showcasing Your Core Values

Having a customer review page on your site demonstrates that you care about your patients. When prospects see that other people have had positive experiences with your practice, they’re more likely to visit you or refer their friends and family.

Fostering Brand Loyalty

Testimonials reflect well on the brand of a clinic or hospital. If you treat someone well today, they might choose you over an alternative provider when they need similar services in the future. If word gets out that your clinic is good at helping patients recover quickly after surgery or childbirth, this will have positive effects for years to come.

Oftentimes, people decide not to shop around for healthcare providers anymore because they’ve found their “go-to” place. They never look back again unless something truly catastrophic happens. Their reviews can serve as an emotional anchor for potential new customers.

Providing Crucial Information

Details about the level of safety and cleanliness, the staff’s compassion, the transparency of the procedures, and the overall attitude toward patients may all be found in patient reviews.

How Practice Managers Can Actively Get Testimonials and Reviews

Here are some tips you could use to get better testimonials from patients:

• Ask for them: Tell them that you appreciate their time and want to hear about their experiences with your practice. Ask them to fill out a survey or questionnaire after their appointment

• Put up posters in the exam room or lobby with a link to your website so patients can easily leave their information electronically instead of writing it down themselves

• Reward patient referrals: Give out freebies like pens or stickers as a thank you for their time and in exchange for positive feedback

• Offer incentives such as gift cards, coupons, or discounts to patients who leave feedback via email and social media channels (Google+, Facebook, Twitter, Instagram).

• Get business listing on review sites: Create an impressive business profile with pictures and opening hours on Yelp, Google+ Local, TripAdvisor, Yahoo!, etc.

 Where Can Testimonials Be Used in Marketing?

You can display reviews on the homepage of your clinic or hospital’s website, print publications, and social media posts. Also, leverage the power of testimonials whenever you have interviews with local news stations and TV shows. This is especially useful when the media is looking for someone who has had a positive experience at your healthcare facility.

If you’re hosting an event for potential new patients, reviews are a great way to spread the word about your practice and open yourself up for more business opportunities. Let attendees see firsthand the effectiveness of your services by bringing along patients you have treated in the past.

There are a few key things to keep in mind: 

• Make sure your testimonials are genuine and from real people. Don’t use fabricated or fake reviews

• Be honest about what you think worked well for the patient, and be open about any challenges that arose during treatment

• Use them sparingly – only include them if they add value to the reader’s understanding of the topic

• Create different types of testimonies so that readers have more choice in what appeals to them personally

• Designate a professional or team who will manage responses from patients
  
  
  

Learn How to Leverage the Power of Testimonials From Patients

Testimonials for healthcare should be treated like gold- use them wisely! Take advantage of myeMED to manage your practice so you may concentrate on your patients and other crucial activities. Fill out the form below if you need more guidance on how to get patient reviews.