Are you a doctor trying to figure out how to keep more of your current patients happy and increase patient retention? Patient retention in healthcare systems is key to ensuring your business posterity. Unfortunately, many practices are obsessed with attracting new patients rather than patient experience and aftercare. Acquiring new patients is terrific, but for your clinic to grow and thrive, the most effective medical marketing strategies should focus primarily on patient retention. Studies show that acquiring a new patient costs 5 times more than retaining existing patients. And 15% of patients faithful to a single practice represent 70% of the appointments. 

So, here in this piece, we’ll discuss several tried-and-true patient retention marketing strategies that have increased client loyalty and repeat business. 

Proven Patient Retention Tips for Healthcare Marketing 

Personalize Your Patient’s Experience

Personalizing your services helps you build your reputation in the industry. Engaging with patients one-on-one helps to understand the patient’s needs to tailor-make your services for them. Patients don’t like to be treated severally with the same approach for a specific disease. It’s essential to take time and explain why your chosen strategy meets their unique needs.  

Also, you can extend these personal engagements online to improve your patient-doctor relationship and make them comfortable and confident in seeking your medical help.

Augment Technology and Automation To Improve Your Healthcare

Use technology to automate your billing and health systems to ease the patient’s experience when seeking medical help, claiming payments, or during billing. Seek to incorporate mobile apps and software for telehealth services. This increases your reach and availability, marketing your services. Also, standardizing your routine process enables you to deliver on promises made to your patients.  

Provide Excellent Health Services With Room for Feedback

Patients who get satisfactory and quality healthcare services at your facility have a higher chance that you’ll be their preferred medical facility. Look at how you structure your medical, billing, and customer care services to enhance their experience while getting treatment. Streamline your systems using the right personnel and technique to avoid delays and discontentment from the patient. 

Listening to and addressing their complaints also enhances customer retention. In most cases, a customer who complains will likely return when their issue is addressed. 

Set Patient Expectations

In recent years, patient service has improved from attending to healthcare issues and complaints to meeting and exceeding their expectations. This will help you in retaining your patients. However, to achieve this, you must get to know your patients intimately, understand their expectations and use these pointers to empower them. This is important since patients want to be enabled and not controlled.  

Why Is Patient Retention Important?

Patient retention keeps your patients for an extended period which builds your reputation and craft in the industry. It builds loyalty, trust, and understanding, which helps your medical facility grow and improve. Below we have discussed reasons why patient loyalty is important;

• Long-term patients spend more generating more revenue for your practice

• It reduces your marketing costs

• Ensures repeat business

• Minimizes service costs

• Strengthens your brand image

• You get honest feedback from patients

• It helps you stand out from competitors 

Use Patient Retention Methods for Better Healthcare Stats

Pairing your quality medical services with appropriate patient retention techniques advances your medical practice. Understand what you need to maintain your patients’ loyalty and service. Contact us at myeMED Management, LLC services to determine and improve your patient retention methods to promote your medical practice.