As a doctor or practice owner, have you ever imagined how your patients feel if they can’t learn or get informed from your web content? It’s frustrating, right? And it doesn’t get easier for people with disabilities or the aging population, as they face barriers that prevent them from accessing online health information. In fact, statistics show that 52% of consumers search for medical providers online even before engaging with hospitals. Web accessibility allows everyone, including people with disability like vision impairments, to read and understand the content provided on your website. And according to the CDC, 26% of U.S adults have some type of disability that impacts how they interact with digital content.

Your healthcare facility should have a comprehensive, accessible website that informs, promotes, and teaches its readers about your services. Making your website accessible to everyone is key in every tech strategy you implement. Read on to learn more about website accessibility;

What Is Website Accessibility?

Website accessibility is a quality of a website designed and developed for people with disabilities to use. Taking care of people with disability when creating your web content by looking into web structure, font, and images or eliminating flashing content has increased benefits for your practice. Here are some benefits of website accessibility for healthcare facilities:

• It promotes inclusivity and builds a better experience for your patients

• Minimizes your legal risk

• Improves your brand perception

Additionally, we have discussed why it’s essential to have an accessible website;

Why It’s Essential To Have an Website Accessibility for Your Healthcare Practice

Having an accessible website has many benefits for your healthcare practice. Here are some reasons why you should make your website accessible to everyone:

Extends Your Market Reach

An accessible website promotes inclusivity, increasing your market reach. It gives users complete access to engage in your content, promoting your service. People can easily access and understand your content which pulls in more customers. Web accessibility enables your content and ensures your content reaches a wider audience.  

Improves Your Reputation

Making your website more accessible improves your brand reputation. It shows how inclusive and considerate your practice changes your brand’s reputation. Patients will opt to use your healthcare facility because they can easily get any information from the website. With proper organization and the website content flow, patients understand your services.

How To Make Your Website Accessible

There are different ways to make your website accessible to everyone. Various aspects affect your readability and understanding of your website. Check out these methods of making your website accessible.

Tag Your Images

Add a tagline or an alt text to your images to elaborate its purpose on the website. It gives the image context within the website. Users understand how the photos relate to your practice and other images within the website.

Structure Your Content With Organized Headlines

Have specific fonts and styles for headlines in your data. Structure your website chronologically to avoid confusion when following through with the content. You can have bold headlines with subsequent content sections where each sub-section discusses a specific topic. This move enhances how the users understand and process your information.

Remove Flashing Content

Flashing content is harmful to people who have epilepsy. Have a warning sign or text before such content, or remove it completely to make it a safe space for people with epilepsy.

Utilize Captions

Captions and transcriptions go a long way in enhancing how you relay your information on your website. It gives the users numerous options to listen, read, and understand your content.

Web Accessibility for Healthcare Business

Web accessibility helps improves your healthcare practice by connecting you to the user. Your website relays more information to a wider population. Fill out the form below and contact us at myeMED Management, LLC, to improve your web accessibility today.